Amazon is an American based mulinational electric commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc, as of January 2010. Jeff bozosfounded Amazon.com, Inc. in 1994 and launched it online in 1995. It started as an online bookstore, but soon diversified to product lines of VHS, DVD music CDs and MP3s, computer and softwares, video games,  electronic, furniture, foods, toys,  and so on. Amazon has established separate websites is Canada the United Kingdon, germany, france, japan and China.It also provides international shipping to certain countries for some of its products.
On January 15, 2009, a survey published by Vertict Research found that Amazon was the UK's favorite music and video retailer, and came third in overall retail rankings.